Urban Attitude Highpoint Melbourne. Meme has interpreted the Fabio Ongarato award winning branding concept for the giftware retailer into the first concept store at the Grimshaw designed Highpoint shopping centre. Stores to follow include Acland St, St Kilda & Chapel St, South Yarra.
This is a shop known for its personality plus gifts and young-at-heart products. The brief was to create a clear vision for a store design that was practical, fun and distinct to the UA brand. Design cues and approach reference a playful take on your typical storage warehouse. The shop front stands out architecturally framed in raw steel, with a clear open view into the store. Robust proprietary shelving is customised in white with pegboard mesh screens and complimenting accessories.
Visual merchandising displays are deliberately considered and controlled by set margins, vertical and horizontal lines. The goal of this project was for an approachable, spatially considered design to showcase the varying products, providing an enjoyable experience to captivate and not overwhelm the customer.
Photographer James Geer