The NGVI Bookshop within the foyer space of the National Gallery of Victoria.

Blurring the line of commerce and art, shop and foyer throughout the shop the customer interacts with varied products and experiences ranging  from the bookshop, library, kids product, home wares, adornment and paper. Each of the areas is purpose built + considered to maximise the product + shoppers desires and needs. Joinery is interactive, bookcases hold books but also become seating. Merchandise displays become screens to create intimate places.  The idea was to remove the barrier between the shop front, the interior design and the museum foyer and a set up a series shops with in the shop. At the entry low height joinery is designed to house carefully curated merchandise and new releases of books. A Gallery Kitchen Cafe along side the shop is under going a make over to be completed 2011.

Designed in collaboration with Tandem design studio.

Photography by Dianna Snape & Shannon McGrath

Meme is an Interior Design & Architecture Practice based in Balaclava, Melbourne.